Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

Trends & Ideas

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

Some questions we asked our speakers…

  • What has been your biggest challenge in navigating COVID-19 to date?
  • How are you mitigating the impact? What are you most focused on right now?
  • How are you dealing with navigating internal communications with your workforce and key stakeholders?
  • What actions are taking now to ensure you’re ready to get leisure & business travellers back once we’re out of the crisis window?


Speakers include:

Keith Tan, CEO, Singapore Tourism Board
Leadh Chandler, CMO, Discover Puerto Rico
Chris Chiames, Chief Communications Officer, Carnival Cruise Line
Will Seccombe, President, Connect Travel
John Bradbury, Managing Director, Issues and Crisis, Ketchum
Sara Garibaldi, Managing Director, Travel and Economic Development, Ketchum


Related reading:

Has the pandemic killed soft power?

The politics of space, culture, and placemaking on post-COVID place branding

The roadmap for sustainable recovery

Hall of fame: Best place branding and marketing campaigns

The place branding bookshelf

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