Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

City Nation Place Think Tank: Key lessons

Over 50 place brand practitioners from all over the world gathered together on the day before this year’s City Nation Place conference to share insights on two key topics – when to initiate or refresh a place brand strategy and how to engage key stakeholders. The Think Tank was led by Dr Keith Dinnie, author of Nation Branding: Concepts, Issues, Practice and editor of the book City Branding: Theory and Cases [both published by Palgrave-Macmillan].  In this report, Giannina Warren, Lecturer in Advertising and Promotional Culture at Middlesex University in the UK, summarises the key findings and insights of the session.

label_outline Place Branding Collaboration
Trends & Ideas

EXPERIENCE MASTERPLANNING

In this long-form blog Malcolm Allan explains his concept of “Experience Masterplanning” as a way of linking and integrating place branding and place making and challenges place-branders to get into meaningful conversations with place-makers in order to better understand what they can bring, together, to the creation of better places.

label_outline Place Branding Place Making