Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Opinion PieceTrends & Ideas

People make places: rebuilding from the inside out

Understanding how we can build on community goodwill will be critical for authentic and resilient recovery. Power to Change, an independent trust that supports community businesses in England, shares lessons from some of England’s most innovative community leaders to understand how places around the world can work more effectively with their community as we rebuild.

label_outline AdvocacyCitizen Engagement
Trends & Ideas

Has the pandemic killed soft power?

At the launch of the Brand Finance's 2020 Global Soft Power Index in February - and how long ago that seems now - Ban Ki-moon spoke passionately about the importance of soft power and global citizenship during a time of trade wars and increasingly hardened borders. "Soft power," he proclaimed, "transcends borders, builds bridges, and brings the world together through dialogue and mutual understanding." 

label_outline Crisis ManagementSoft Power
Trends & Ideas

The politics of space, culture, and placemaking for post-COVID place branding

Just as tourism teams are looking to “reset” with a more sustainable approach, place leaders and economic development teams are reconsidering approaches to placemaking. There is a need to reinvent our public spaces to rebuild the attractiveness of places – and to reconnect communities that have been living in isolation for upwards of three months.

label_outline Destination ManagementPlace BrandingPlace MakingReputation
Trends & IdeasOpinion Piece

5 lessons from lockdown: What organisations can learn about collaboration and the route to recovery

If there are any silver linings to the COVID-19 pandemic, the renewed spirit of global collaboration and creative innovation would be one. As one of the few EDOs to collaborate with the private sector in the UN's Global Hack, Locate in Kent share advice for EDOs looking to ensure their organisations are sufficiently resourced and agile to survive and thrive through the crisis and the recovery period.

label_outline Economic Development Private Sector