Emerging opportunities for rural destinations - and how a place brand strategy can help build on these

Trends & Ideas

What opportunities is the 'work from home' shift creating for destination marketing and investment promotion organisations? Hear from our panel of place marketing experts in North America as they share learnings from the COVID-19 pandemic.

  • How has the shift to “work at home” during the crisis contributed to the ongoing changes in work and career patterns, and what opportunities is this creating for rural place marketers?
  • Understanding forecast changes to tourism markets, creating new opportunities for rural destinations: how do rural teams need to change their approach to capitalise on the unique benefits that they offer?


Hear from:

Steven Pedigo, LBJ Urban Lab Initiative and Professor of Practice at the LBJ School of Public Affairs, University of Texas at Austin

Andrew Redden, Economic & Tourism Development Manager, Hastings County

Mathieu Lapointe, Mayor, MRC Avignon

Kevney Dugan, President & CEO, Visit Bend, Oregon

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