Soft Power

Creativity, opportunity, and optimism: how UNBOXED hopes to revitalise the UK

How is UNBOXED - formerly known as Festival UK - aiming to bring creativity and optimism to the forefront in the UK? Before he joins us at City Nation Place UK on November 3, we caught up with Phil Batty, Executive Director of UNBOXED, to understand what the festival hopes to achieve and what the opportunities are for cities, regions, and countries across the UK.

label_outline Citizen Engagement Collaboration Cultural Heritage Public Diplomacy Soft Power

Ukraine is putting cultural diplomacy at the forefront. Here's why.

Ukraine's narrative has been fragmented by the political and social turmoil of their past. Volodymyr Sheiko, Director General at the Ukrainian Institute, explains how the country is using cultural diplomacy to project a more accurate portrayal of life in Ukraine - and how taking a slower approach is helping them to create impact in an ever-changing, fast-paced digital world.

label_outline Cultural Heritage Public Diplomacy Reputation Soft Power

Collaboration is king: identifying the key opportunities for collaboration in place branding

Collaboration is key to success in place branding. If you’re able to find a common ground and a common way of working, you can increase the impact of your strategies significantly - and create a more resilient future for your place. But what should you be keeping in mind to promote better collaborative partnerships?

label_outline Collaboration Destination Marketing Investment Promotion Place Branding Soft Power

Place attractiveness for all: how should places, and place leaders, be responding to the national conversations around D&I and equitable development?

How can you adopt intentional D&I strategies that really make a difference? Al Hutchinson, Visit Baltimore, Kelly Brough, Denver Chamber of Commerce, and Kevin Eshkawkogan, Indigenous Tourism Ontario, outline ideas for improving diversity and inclusion across tourism and all sectors of economic development - and how you can put KPIs in place to measure more than just box-ticking.

label_outline Advocacy Citizen Engagement Cultural Heritage Destination Management Soft Power

Restarting business events to deliver longer-term positive returns

Restarting business events is critical to recovery for many places; they bring visitor spend to the city, facilitate trade deals, and attract media attention. However, we can’t simply hit re-start on the sector and expect it to resume in exactly the same manner. How can you evolve your value proposition to meet new behaviours and expectations?

label_outline Collaboration Destination Management Economic Development Place Branding Soft Power

The unsung benefits of attracting international students to your destination

Are you currently working to attract international students to your destination? If the answer is no, then the chances are that you’re missing a trick. We reached out to three destinations who have been incorporating their study proposition into their broader place brand strategy to understand how they have leveraged their international student attraction to deliver back on their city’s values.

label_outline Destination Marketing Economic Development Talent Attraction Soft Power
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