What impact does sustainability have on the reputation of your nation brand? Natalia Arenzana and Fernando Prado of Reputation Lab share learnings from the 2023 RepCore^® Nations study.

In the complex world of place branding, one thing is clear - measurement is essential. David Haigh, Chairman & CEO of Brand Finance, outlines how robust, regular measurement of stakeholder perceptions and financial value can unlock a whole new level of place brand management.

#WhatWeAreFightingFor showed the world over 600,000 reasons to fight, presenting each region of Ukraine to the world and explaining why each square kilometre of their land is essential.

Learn about Ukraine's Award entry for Best Communication Strategy: Place Brand

Nurturing reputation and coming across as an influential player are both essential objectives for building soft power. But how should nation brands go about growing reputation and influence? Drivers analysis conducted by Brand Finance experts on the Global Soft Power Index data provides the answers.

If soft power is the ability of a place to influence the behaviour or actions of other actors in the international arena, what role does place branding have in generating and promoting soft power for your place?

When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.

Many sustainability issues transcend national borders, and a country's commitment to sustainability therefore has a clear impact on other actors in the international arena. Brand Finance's Robert Haigh unpacks the data linking sustainability and soft power and what impact that has on tourism, trade, and beyond.

Discover how Prague is leveraging city diplomacy to take an active role in global challenges where the national government is unable to react as rapidly, and how cities can collaborate together for a more sustainable, resilient future.

As the world becomes increasingly connected, soft power is an important tool that nations can leverage to achieve economic success. Brand Finance's Place Branding Director Konrad Jagodzinski explores the link between nation brand perceptions and performance and shares some ideas on how you can leverage your soft power to grow your economy.

Last week, Brand Finance launched their 2023 Global Soft Power Index. Against a backdrop of uncertainty and instability, it seemed particularly relevant to pause and take stock of how soft power was impacting – and being impacted by – world events. Discover which nations are leading the way and how smaller to mid-sized countries are creating an impact on the global stage.

Maria Lypiatska, Head of BRAND UKRAINE and Strategic Communications Advisor for the MFA, outlines how they’re telling Ukraine’s story to the world during a war and shares lessons from crisis communications that hopefully you’ll never need to use.

On the 24th of February 2022, the war in Ukraine started, forcing hundreds of thousands of Ukrainians to leave their home country. As a multinational country, many of whose citizens had previously expressed pro-Russian views, Moldova faced a communication crisis. Discover how Invest Moldova launched a campaign to unite the nation.

After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.