Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
How reputation cuts borrowing cost: An analysis of sovereign risk premiums
Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.
Who taught the machine to recognise its place?
Whoever controls the narrative of a place’s pasts also controls the futures that place is capable of imagining for itself. Increasingly, though, the ‘past’ is being defined by LLMs, input from the communities themselves – and this risks replicating global bias and erasing local narratives and voices. N/LF’s Caio Esteves outlines why we shouldn’t be aiming to rank better in AI results but instead challenging the very worldview that defines these structures.
Five things event planners want from destinations in 2026 (and five things they want from DMOs)
What truly drives destination decisions in 2026? In this expert analysis, Danny Cohanpour shares exclusive insights from Trove’s latest Planner Survey and how destinations can make sure they're top of the list for event planners choosing their next location.
Keep calm and carry on: Why place branding is vital in an era of artificial intelligence
Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability.
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