Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Power to rebalance tourism: Harnessing regenerative business models and positive travel behaviours
By aligning regenerative business models with shifting behaviours, destinations can spread tourism's benefits more fairly, retain more value locally, and strengthen climate resilience where it matters most. Here's how.
Why place branding should be institutionalised – or why it’s more important now than ever
We need to stop thinking of place branding as an initiative or project, but as an institution or essential piece of good place governance. Here's how.
How geopolitics, CIS corridors, and national companies are shaping destination branding
Tourism is no longer driven by desire alone, but by policy, geopolitics, access, and alignment. BRASH’s Tom Miller unpacks the trends shaping the future of travel in 2026 and beyond.
The future of perception: Nation and city branding 2026-2030
Over the past five years, the world has seen an unprecedented acceleration of geopolitical tension, technological disruption, and societal transformation. Bloom Consulting’s Jose Torres looks ahead to 2030 to identify how place brand teams can effectively shape how nations and cities are perceived in the new world order.
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