Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
What makes a top performing city brand? Nashville and Honolulu tie for first in Ipsos’ newly launched ranking of mid-tier US cities.
The new Anholt-Ipsos Mid-Tier US City Brand Index examines fifty smaller but recognizable cities across the USA to understand what's driving domestic awareness and perceptions. Discover the top-ten here.
Connecting placeshaping, product development, and residential quality of life
How do placeshaping, product development, and residential quality of life intersect? Discover the answer and learn how to leverage these factors to support the long-term resilience of your community as speakers for City Nation Place Americas 2023 share their expertise.
The future of cities: connecting people and places
To talk about cities is first and foremost to talk about people and how people interact within public places. Bloom Consulting's Caio Esteves explores the intersection between place branding and placemaking and dives into the shift brought about by the pandemic.
Can nation brand perceptions predict performance?
As the world becomes increasingly connected, soft power is an important tool that nations can leverage to achieve economic success. Brand Finance's Place Branding Director Konrad Jagodzinski explores the link between nation brand perceptions and performance and shares some ideas on how you can leverage your soft power to grow your economy.
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