Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The role of sustainability in building a strong country’s reputation – value creating strategy for country brand managers
What impact does sustainability have on the reputation of your nation brand? Natalia Arenzana and Fernando Prado of Reputation Lab share learnings from the 2023 RepCore® Nations study.
The 24/7 urban revolution: How cities are transforming their night economies
A thriving night economy contributes so much more than places to drink and dance the night away. TOPOSOPHY's Manolis Psarros explores how cities can leverage the potential of their night-time economies to foster inclusive and vibrant communities.
What makes a healthy place?
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
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What talent wants: Improving talent’s path to purchase (and beyond)
Discover fresh insights from two recent talent studies to understand what's triggering talent to move. C Studios's Steve Duncan unpacks what quality of life means post-pandemic and world-wide examples of places winning at the talent journey to inform your own strategies.
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