Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

Four findings from the 2021 place branding survey

Whilst the impact of the pandemic is ongoing, the 2021 Survey has been able to look back on the past year and forward to the next, to explore the longer-term changes this is bringing to the practice of place branding and marketing for cities, regions, and nations around the world. There are a few key issues that places were grappling with that we’d like to highlight and explore…

label_outline Citizen EngagementCollaborationDataFundingPlace BrandingSustainability
Trends & IdeasPartner Content

The true damage of COVID-19 to nation brands

The downward trend of nearly all the world’s most valuable nation brands is not entirely surprising. With COVID-19 contributing to the rise of protectionism, we may see a reversal of the economic growth brought about by globalisation. Nevertheless, with analysts’ forecasts looking less dire than initially predicted, and with a working vaccine in place, the future is certainly looking brighter.

label_outline Place BrandingPublic DiplomacyReputationSoft Power