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Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Topical Issues for Place Branding Strategy
Trends & Ideas

Topical Issues for Place Branding Strategy

As controversy continues to rage in the United States over Nike’s Colin Kaepernick ad campaign, it turns the spotlight on the “values” of the brand.  Brands have always been about more than the logo or slogan: brand managers have always focused on brand values to create customer loyalty.  But in recent years companies have had to think more carefully about how the statements of CEOs around political issues will impact on customer perceptions, or on whether their communication strategies can add to their brand values by making statements about societal values.  So what about place brands?

label_outline Cultural HeritageDigital ReputationPlace BrandingReputationSocial Media
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Bringing economic and tourism development, planning and policy together for a more cohesive place brand strategy: lessons from the Amazon and Apple RFP process
Trends & Ideas

Bringing economic and tourism development, planning and policy together for a more cohesive place brand strategy: lessons from the Amazon and Apple RFP process

Rob Hunden, President, Hunden Strategic Partners

Anne Bovaird Nevins, Chief Strategy Officer, Philadelphia Industrial Development Corporation

Sylvie Gallier Howard, Chief of Staff, City of Philadelphia Department of Commerce

Michael A. Finney, President & CEO, The Miami-Dade Beacon Council

Tim Cowden, Preseident & CEO, Kansas City Area Development Council

label_outline CollaborationEconomic Development Place BrandingTourism
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Placemaking 101: Everything in Moderation....Wait, what?? Lessons from the Amazon Bid
Trends & Ideas

Placemaking 101: Everything in Moderation....Wait, what?? Lessons from the Amazon Bid

That’s right, it sounds counter intuitive. As economic and tourism developers or promoters, we are always trying to outdo our competitors with more, bigger, better (more restaurants, more tourist attractions, the largest population of college educated workers). Or perhaps, some places go the opposite direction with less, lower, simpler (low taxes, few regulations, simpler lifestyle).

label_outline Economic Development Investment PromotionTalent Attraction
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