A simple search in an ‘engine’, triggers a multitude of results and these results themselves can build or destroy a perception one has about a specific Country, Region or City.

If what people find online, offline or in a simple conversation creates an impact or triggers curiosity, it naturally leads to a search. This search  is a clear indicator of how a Place is perceived.

This big data (of searches) is the unit or KPI we at Bloom Consulting use to build the Digital City Index thanks to a technology called Digital Demand – D2© and we will unveil the Asia edition at CNP Asia Pacific.

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