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Country reputations come from careful and concerted dedicated efforts. Branding, in cooperation with the private sector, is so important, especially in Asia as there is obviously healthy competition for attention. I'm pleased to be part of this conference, and I am sure all who attend would benefit greatly from the experience of seasoned professionals in this most exciting field.
The Asia Pacific region is set for more growth with developing countries and cities in the region vying for their share of investment, revenue, and people. Hosting CNP in this region is an exciting milestone and important opportunity for us all to share and learn from our combined experiences in place branding, marketing, reputation management and country/city positioning.
Todd Babiak works with cities and states to build a “master story” and to bring it to life in economic development, tourism, government policy and, most importantly, citizen action. He has worked in North America, Europe, Africa, and Australia. In his spare time, he breaks his own heart by writing novels. For more, explore www.storyengine.com and www.placesarepeople.com
With a degree in International Business from Grenoble Graduate School of Business, Vilma has spent the last decade developing creative industries across New York, Chicago, London and Dubai. She joined Alserkal Avenue in 2011 and in her time with the organisation, she has been instrumental in its evolution and responsible for overseeing the Avenue’s physical expansion in 2015 as well as the inauguration of Concrete in 2017. Vilma also launched Alserkal Programming in 2015, and Alserkal Residency in 2017, affirming the organisation’s commitment to the development of arts and culture in the region. She has been a vocal supporter of growing a creative economy, and a strong advocate for its importance in social development and identity within the MENASA region. Vilma serves on the advisory boards of the Global Cultural Districts Network and the Jean-Paul Najar Foundation. Vilma is currently pursuing an Executive MSc in Sustainable Urban Development at the University of Oxford, UK.
Hermawan Kartajaya is the founder of the Asia Marketing Federation, the President of the Asia Council for Small Business and President of International Council for Small Business-Chapter Indonesia. In 2003, he was named as one of the "50 Gurus Who Have Shaped the Future of Marketing" by CIM-UK. In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association. He is both a strategic business thinker and a marketing practitioner. He has written seven international books with Philip Kotler—the father of modern marketing. His latest books, Marketing 3.0 is widely acknowledged globally and is published in 27 languages and Marketing 4.0 is already published in 22 languages. Hermawan is the Executive Chairman and Founder of MarkPlus Inc., a leading integrated marketing solution provider, which provides comprehensive Consulting, Research, Training and Media Services with branches in 18 cities in Indonesia. He received a honorary doctorate degree from ITS Surabaya.
Rebecca is a business veteran with over 20 years experience in marketing across diverse sectors such as Diary, Banking, Telecomms, IT, Manufacturing and Tourism.
Rebecca has led business growth, competitive repositioning, brand development and was a pioneer in digital and direct marketing in New Zealand. Having worked across sales, marketing, operations and manufacturing she brings a wealth of knowledge, real-life experiences and a practical perspective to her leadership of New Zealand's country reputation programme, the New Zealand Story.
The New Zealand Story was established in 2013 to expand the reputation of New Zealand beyond natural beauty. Rebecca's team enable the success of businesses by providing them with the skills, tools and knowledge to each share a compelling story that sets them apart on the world stage. In addition, Rebecca works with Govt. agencies to craft and harmonise messages about New Zealand through diplomatic, trade, and public channels.
Rebecca is passionate about enabling a sustainable and prosperous future for New Zealand and the world.
Nancy Snow (Ph.D., International Relations) is a scholar, writer, professor and speaker on all things global persuasion and public diplomacy. She is Professor Emeritus of Communications at California State University, Fullerton. Since 2016 Snow has served as Pax Mundi Professor of Public Diplomacy at Kyoto University of Foreign Studies, the first and only public diplomacy professor in Japan. Dr. Snow advises La Ditta Limited and Langley Esquire in public and media affairs. Snow is Adjunct Professor in the Institute of Contemporary Asia Studies at Temple University Japan. She is a two-time Fulbright scholar (Germany, Japan), and a former Abe Fellow and Visiting Research Professor at Keio University. Snow’s Abe fellowship research led to the publication of Japan’s Information War in 2016, a book about the government of Japan’s efforts to expand its global outreach in a competitive nation branding region like Northeast Asia.
Snow is the author and editor of 11 books, including the Routledge Handbook of Public Diplomacy(2009). Snow will publish a second edition of the Handbook with leading public diplomacy scholar Nicholas J. Cull, Director of the Master’s in Public Diplomacy at the University of Southern California. Snow has given nearly 500 media interviews on branding-related policies, including post-9/11 USA and post-3/11 Japan. Snow’s visiting professorships in public diplomacy include Tsinghua University in China, Sophia University in Japan, UiTM in Malaysia, and IDC-Herzliya in Israel, as well as the University of Southern California and Syracuse University. Since 2013, Snow has contributed articles on nation brand Japan to The Japan Times.
Snow’s government service was as a Presidential Management Fellow at the United States Information Agency and Department of State in Washington, D.C., where she was responsible for overseeing cultural and academic exchanges like the Fulbright Program. She has most recently lectured on nation branding at the American Chamber of Commerce Japan, Seoul National University, Ewha Womans University, and the American Chamber of Commerce in Okinawa.
Jose Filipe Torres
Bloom Consulting - CEO
Expert in Nation Branding
For the last 13 years, Mr. Torres has been advising countries in the field of strategy and branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies, spread across five continents.
Moreover,Mr. Torres collaborates with the OECD and the World Economic Forum in matters concerning nation branding.
In 2011, his company initiated Bloom Consulting Country Brand Ranking.
Most recently, Bloom Consulting together with Digital Demand – D2© an analytical Software released the Digital Country Index.
The Index measures the appeal of 245 countries in the digital world.
Edith Wong is the Chief Marketing Officer at Invest Hong Kong (InvestHK), the government department responsible for attracting and facilitating foreign direct investment into Hong Kong. She joined InvestHK in 2005 and her division oversees InvestHK’s marketing and public relations strategies as well as IT. Prior to joining InvestHK, Edith worked with the Airport Authority Hong Kong and Hong Kong Productivity Council.
Edith has a bachelor of arts and master’s degree in English from the Chinese University of Hong Kong, a bachelor of laws and an MBA in international business from the University of London.
Anupam Yog is a global strategist and entrepreneur with experience in competitive positioning of countries, cities, destinations and places. Passionate about urban innovation, Anupam is involved with a portfolio of businesses and community initiatives that are at the forefront of design-led, technology-enabled placemaking.
In a career spanning nearly two decades, Anupam has held leadership roles in high growth environments across the public, private & social sectors. He has crafted and implemented global campaigns for Brand India, most notably at the World Economic Forum in Davos, successfully positioning India as the “fastest growing free market democracy”; for Brand London in Beijing, Mumbai and Delhi; and led economic diplomacy & investment marketing initiatives in the UK, EU, USA, Japan, Brazil, China and ASEAN. He has also successfully helped launch Virtuous Retail, an institutional shopping centre developer that owns and operates a portfolio of ~ 6 million square feet of branded, community focused, new age shopping centres in major Indian cities.
Anupam was recognized as one of India’s leading urban innovators by Metropolis, World Association of Major Metropolises in “Indian Cities: Managing Urban Growth”. He has been invited to share his vision of alternative urban futures at SAIS – The Johns Hopkins University and the World Bank in Washington DC. He has co-developed and teaches, as guest faculty, an executive education course on inclusive citymaking at the Lee Kuan Yew School of Public Policy in Singapore. He is an also active member of the Urban Land Institute and Future Agenda, the world's largest open foresight initiative.