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Register by 9th March 2018

Across Asia, seismic shifts in the global status quo are injecting a new sense of urgency in terms of addressing place branding issues. Changing priorities and perceptions around the world are creating a unique opportunity for nations, cities, provinces and destinations in the Asia Pacific region to differentiate themselves on the world stage to deliver economic benefits.

The City Nation Place Asia Pacific Forum is designed to focus on these opportunities and address the associated challenges. Building on the expertise and knowledge gained through our Global and Americas conferences, this event will enable delegates to learn how to structure and implement place branding and marketing with a longer-term vision: how to engage all stakeholders, leverage your place’s assets and integrate communications to deliver more value.

Why should you attend?

  • Find out why a logo and slogan is not enough to differentiate your city, nation or place
  • Learn how other cities and nations are developing place branding strategies to attract talent, investment and tourism
  • Understand how government and private sector can work more effectively together to build a place brand and deliver economic benefits
  • Learn how to bring together teams across communications, tourism, economic development & investment promotion to build your place brand and increase results
  • Find out how place making, hero architecture and neighbourhood development can contribute more effectively to your place brand

Who should attend?

  • Ministerial teams from tourism, trade, investment and foreign Affairs departments
  • Nation branding committees
  • City Mayors and their communication directors
  • Directors and marketing directors of City Marketing organisations
  • Directors and marketing directors of Tourism Boards
  • Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
  • Directors of Regional and Neighborhood Development Boards
  • Directors of Property and Real Estate companies working with Government clients on place making and place development projects
  • Advisors, agencies and consultancies working with government clients and government funded organisations

Schedule Overview

Wednesday 16 May

Delegates have the option to join a social tour telling the development story of our host city, Singapore, before registering at lunchtime for the first afternoon session of the conference at the Lee Kuan Yew School of Public Policy.

In the evening, meet more fellow delegates at the official Welcome Reception, hosted at Singapore’s National Gallery.

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Thursday 17 May

A full conference day, packed with keynote speaker presentations; streamed sessions that will focus in more detail on the issues at the top of your agenda; and round-table discussion groups, where you can learn from the experience of your peers.

The day closes with a farewell drinks reception, all hosted at the Lee Kuan Yew School of Public Policy.

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Friday 18 May

An optional extra day: join professors of the Lee Kuan Yew School as they lead a Masterclass on Citymaking, sharing the learnings from the development of Singapore, “the most meticulously planned city in the world”.

Attendance is recommended for city leaders and urban planners. [A maximum of 40 places available to optimise the learning opportunity.]

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Country reputations come from careful and concerted dedicated efforts. Branding, in cooperation with the private sector, is so important, especially in Asia as there is obviously healthy competition for attention.  I'm pleased to be part of this conference, and I am sure all who attend would benefit greatly from the experience of seasoned professionals in this most exciting field.

Hakuei Kosato, Director, La Ditta


The Asia Pacific region is set for more growth with developing countries and cities in the region vying for their share of investment, revenue, and people. Hosting CNP in this region is an exciting milestone and important opportunity for us all to share and learn from our combined experiences in place branding, marketing, reputation management and country/city positioning.

Rebecca Smith, Director, The New Zealand Story