The competitive advantage of the future will not belong to those who predict what will happen, but to those who adapt most quickly to what no one predicted. N/LF's Caio Esteves explores how place leaders can adopt a new mindset to deal with contemporary challenges. 

The business case for sustainability is accelerating and plain to see. But it requires a shift in thinking. The Travel Foundation's Georgina Davies unpacks compelling reasons to invest in sustainable practices beyond consumer demand - because the real drivers are opportunity and risk.

How can a country actively manage its reputation? Fernando Prado Abuín explores how you can understand and influence the factors that shape international perceptions, and which channels matter the most to your place brand strategy.

In times of turbulence, your diaspora is a vital strategic asset to your place brand strategy. Katherine Fitzpatrick and Dr. Martin Russell outline how you can engage your diaspora to deliver mutually beneficial success.

Universities and colleges are reimagining their role not just as educators, but as civic partners and economic engines. Invest Ottawa’s Lindsey Fair explores how economic development organisations can partner with their post-secondary academic institutions to unlock new sources of innovation, talent, and long-term resilience.

Political instability isn't just a distant issue anymore; it's a critical player in whether we click 'book' or 'cancel'. TOPOSOPHY’s Barry Rogers dives into the findings from their latest white paper to answer the question about how politics impacts tourism, and what destination marketing organisations should be doing.

Climate risk affects all areas of the tourism industry. The Travel Foundation's Ben Lynam outlines how destinations can make sure they're prepared for extreme weather events and how to develop a more sustainable tourism model. 

As traveller expectations evolve, Destination Management Organisations (DMOs) must rethink how they engage audiences throughout the travel journey - starting with inspiration. Amadeus explore five core insights from the Travel Dreams report and what they mean for destination marketers.

How can you make sure your place narrative is delivering? What's the solution to place-led place shaping? How can collaboration lead to better tracking and reporting? These are the questions we put to our delegates at CNP Americas 2025 - dive in to discover highlights from the conversation.

The grande dame hotels weren't simply places to sleep - they were cultural institutions that defined the reputations of the cities they called home. But how are these iconic hotels evolving? And what does that mean for destination marketers?