Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

From Anchor to Ally: Strengthening partnerships between economic developers and post-secondary institutions in a changing world

Universities and colleges are reimagining their role not just as educators, but as civic partners and economic engines. Invest Ottawa’s Lindsey Fair explores how economic development organisations can partner with their post-secondary academic institutions to unlock new sources of innovation, talent, and long-term resilience.

label_outline CollaborationEconomic Development Talent Attraction
Trends & IdeasPartner Content

Politics, perception, and travel: How political events shape traveller sentiment and destination reputation

Political instability isn't just a distant issue anymore; it's a critical player in whether we click 'book' or 'cancel'. TOPOSOPHY’s Barry Rogers dives into the findings from their latest white paper to answer the question about how politics impacts tourism, and what destination marketing organisations should be doing.

label_outline Crisis ManagementReputationTourism