Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Opinion Piece Trends & Ideas

5 lessons from lockdown: What organisations can learn about collaboration and the route to recovery

If there are any silver linings to the COVID-19 pandemic, the renewed spirit of global collaboration and creative innovation would be one. As one of the few EDOs to collaborate with the private sector in the UN's Global Hack, Locate in Kent share advice for EDOs looking to ensure their organisations are sufficiently resourced and agile to survive and thrive through the crisis and the recovery period.

label_outline Private Sector Economic Development
Trends & Ideas

Tackling common challenges in place branding: six key themes from City Nation Place Americas

What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.

label_outline Destination Marketing Collaboration Economic Development Crisis Management Citizen Engagement
Trends & Ideas

Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

label_outline Place Branding Funding Data Investment Promotion Destination Marketing
Trends & Ideas Opinion Piece

Now is the time to rethink our communities

In our recent survey looking at Place Branding for the 2020s, we asked our respondents whether their storytelling was rooted in place values or focused primarily on place assets – the answers suggested a slightly stronger focus on assets. The COVID-19 pandemic has given us an opportunity to pause and think about whether we want to continue on the same tracks we've been running along for the last five decades or if there's time for real change in the way that we think about what we are doing, and what our places stand for.

label_outline Sustainability Place Branding Tourism Reputation
Trends & Ideas

Aftercare after COVID-19

A global recession is unavoidable. UNCTAD [The United Nations Conference on Trade and Development] are estimating that global FDI could drop by as much as 40%. And with companies likely to look towards regionalising their supply chains, a comprehensive Aftercare strategy has never been more important. But how has Aftercare evolved to meet the demands of a COVID-19 world?

label_outline Private Sector Economic Development Collaboration Investment Promotion Crisis Management
Trends & Ideas

COVID-19 & the Climate Change Emergency: recovery planning for a more sustainable future

Is there a danger that we lose focus on sustainability in favour of quick recovery after COVID-19? Or is now the time to make real change, to take this global standstill and use it as a chance to determine how we can build more sustainable tourism and place economies?

label_outline Tourism Place Branding Destination Management Sustainability Economic Development Crisis Management