Trends & Insights

Place brand strategies and sustainable development goals: balancing collaboration and competition

Place leaders from Scotland, Gothenburg, & Valencia, came together at the 2021 Global conference to explore how cities and countries can find success with sustainable strategies - and what's key to building longevity into the approach.

Destination Management Place Branding Sustainability

5th January 2022

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Trends & Ideas

Post-Pandemic Priorities for City destinations: Perspectives of Londoners and Parisians

What are residents of major cities concerned about beyond the COVID-19 pandemic? And what lessons should other destinations take based on the perceptions of residents of London and Paris?

Citizen Engagement Data Reputation

15th December 2021

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Trends & Ideas

What does a visitor want from a great destination?

Places need to 'do things differently,' but it can't just be about recovery. It has to be about the re-imagining of place as well. How can you focus on differentiation, widening leadership, and activating collaboration within your place?

Citizen Engagement Collaboration Destination Management Destination Marketing

10th December 2021

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Trends & Ideas

The year is 2025. How has place branding evolved?

Imagine. The year is 2025. Take a moment to picture it, and then ask yourself – what will have changed? What trends will we see continuing to grow? How will place branding have continued to evolve?

Economic Development Place Branding Sustainability Tourism

9th December 2021

Trends & Ideas

Understanding the value and strength of nation brands post-COVID

What is the value of a nation brand post-COVID? David Haigh and Parul Soni discuss the findings of the latest Brand Finance Nation Brands report and reflect on the case study of the US - what damage has Trump done and can Biden repair it?

Data Place Branding Soft Power

15th November 2021

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Trends & Ideas

Five conversations from City Nation Place Global & UK to get you thinking

Last week – and for the first time in two years – we were able to welcome delegates to London for CNP Global & UK. The two days were packed with learnings from around the world; here are just a few of our key takeaways from across the conferences...

Advocacy Collaboration Data Destination Management Economic Development Place Branding Place Making Sustainability Talent Attraction

11th November 2021

Trends & Ideas

Identifying the key opportunities for collaboration in place branding

What can places do to foster better collaborative relationships - both internally and with like-minded places around the world?

Collaboration Destination Marketing Economic Development Place Branding

6th October 2021

Trends & Ideas

Understanding the changing dynamics for the global talent market

What will be the impact of COVID-19 on people's willingness to study and work in new countries and cities? Deborah Diamond, Campus Philly, Ivan Jiminez, Bizkaia Talent, and Patrick Walsh, Invest Stockholm, explore what the new selling points and emerging opportunities for places to attract talent.

Economic Development Talent Attraction

14th September 2021

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Trends & Ideas

The placemakers’ confidence game

As Charles Landry - the renowned pioneer of the “creative cities” concept - notes, “the stories we tell ourselves are a big part of how we become us.” At a most basic level, Landry asserts, places can say “yes” or “no.” In other words, is this locale open to change and possibility or not?

Advocacy Citizen Engagement Place Making Reputation

26th August 2021

Trends & Ideas

Measuring the impact of place branding

What if we could conclusively demonstrate the link between place branding and the growth of your economy?

It’s the holy grail of place branding. Which is why we’re delighted to be partnering with Bloom Consulting on a ground-breaking research project to do just that – and we’re inviting place brand, destination marketing, and investment promotion organisations to join the study.

Data Place Branding Reputation

12th August 2021

Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Place brand strategies and sustainable development goals: balancing collaboration and competition

Post-Pandemic Priorities for City destinations: Perspectives of Londoners and Parisians

What does a visitor want from a great destination?

The year is 2025. How has place branding evolved?

Understanding the value and strength of nation brands post-COVID

Five conversations from City Nation Place Global & UK to get you thinking

Identifying the key opportunities for collaboration in place branding

Understanding the changing dynamics for the global talent market

The placemakers’ confidence game

Measuring the impact of place branding

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