New Zealand Story
Rebecca is a business veteran with over 20 years experience in marketing across diverse sectors such as Diary, Banking, Telecomms, IT, Manufacturing and Tourism.
Rebecca has led business growth, competitive repositioning, brand development and was a pioneer in digital and direct marketing in New Zealand. Having worked across sales, marketing, operations and manufacturing she brings a wealth of knowledge, real-life experiences and a practical perspective to her leadership of New Zealand's country reputation programme, the New Zealand Story.
The New Zealand Story was established in 2013 to expand the reputation of New Zealand beyond natural beauty. Rebecca's team enable the success of businesses by providing them with the skills, tools and knowledge to each share a compelling story that sets them apart on the world stage. In addition, Rebecca works with Govt. agencies to craft and harmonise messages about New Zealand through diplomatic, trade, and public channels.
Rebecca is passionate about enabling a sustainable and prosperous future for New Zealand and the world.