Crisis management of the COVID-19 pandemic: the impact on Nation Brands

Crisis management of the COVID-19 pandemic: the impact on Nation Brands

What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world? 

Trends & Ideas

Delve into exclusive new research carried out by leading place branding strategists, Bloom Consulting, and its big data sister company, D2 Analytics - and discover ideas for reputational management of your Nation Brand, not only during this crisis, but also for your longer-term strategy.

  • How enduring the impact of this current crisis is likely to be on global perceptions of Nation Brand identities
  • Why the ways in which countries are managing the crisis appears to be having the greatest impact on talent attraction
  • How the R-0, the number which symbolizes viral infection rates, can be applied to Nation Brands as a B-0 or Brand-Nought - the perfect ratio of positive perceptions required to balance negative perceptions and restore or ensure reputation
  • How you can apply these learnings to your own strategies

Jose Torres, CEO at Bloom Consulting, Rebecca Smith, Director of the New Zealand Story, and Niall Gibbons, CEO of Tourism Ireland, share what have been the learnings on the power of a robust, values-based Nation Brand during this pandemic. And how can a nation branding strategy adapt to manage reputation during a crisis?

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