Crisis management of the COVID-19 pandemic: the impact on Nation Brands

Crisis management of the COVID-19 pandemic: the impact on Nation Brands

What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world? Join us for this free webinar for an exclusive delve in to new research carried out by leading place branding strategists, Bloom Consulting, and its big data sister company, D2 Analytics. You will leave the session with new ideas for reputational management of your Nation Brand, not only during this crisis, but also for your longer-term strategy.

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Book your place at this webinar to learn from concrete examples of the changing reputation of Nation Brands around the world…

  • How enduring the impact of this current crisis is likely to be on global perceptions of Nation Brand identities
  • Why the ways in which countries are managing the crisis appears to be having the greatest impact on talent attraction
  • How the R-0, the number which symbolizes viral infection rates, can be applied to Nation Brands as a B-0 or Brand-Nought - the perfect ratio of positive perceptions required to balance negative perceptions and restore or ensure reputation
  • How you can apply these learnings to your own strategies

You will also hear from and ask questions of a panel of leading Nation Branding practitioners, including Rebecca Smith, Director of the New Zealand Story, and Niall Gibbons, CEO of Tourism Ireland. What have been the learnings on the power of a robust, values-based Nation Brand during this pandemic? How can a nation branding strategy adapt to manage reputation during a crisis?

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