Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

The Future of Travel

Cities the world over are planning furiously for their futures. But what does the future hold for travelers who visit them? How will they get there? Where do they stay when they do? What will they explore? How will they capture and share memories of their encounters? National Geographic Travel knows that tourism is booming, but in an increasingly globalized world, how do the destinations we love manage environmental impacts from legions of new fans?

label_outline Destination Marketing Tourism
Trends & Ideas

FinTech: standing out in a ubiquitous market

From Blockchain and crypto-currencies to retail banking, FinTech has exploded onto the global stage. Average global adoption now stands at 33%, up from 16% in 2015 and one-third of consumers utilise at least two or more FinTech services and are increasingly aware of it in their daily lives. (Ernst and Young FinTech Adoption Index)

The emergence of ‘FinTech hubs’ has mirrored this growth.

label_outline Digital Reputation Citizen Engagement Investment Promotion
Trends & Ideas

Topical Issues for Place Branding Strategy

As controversy continues to rage in the United States over Nike’s Colin Kaepernick ad campaign, it turns the spotlight on the “values” of the brand.  Brands have always been about more than the logo or slogan: brand managers have always focused on brand values to create customer loyalty.  But in recent years companies have had to think more carefully about how the statements of CEOs around political issues will impact on customer perceptions, or on whether their communication strategies can add to their brand values by making statements about societal values.  So what about place brands?

label_outline Digital Reputation Cultural Heritage Social Media Reputation Place Branding
Trends & Ideas

City Nation Place Asia Pacific Post-Event Report 2018

On May 17th, City Nation Place gathered delegates from across the Asian and Pacific regions to discuss the challenges facing place branding and place marketing in the region. The delegates represented a wide range of organisations, all at different stages of developing a place branding strategy; this report captures the in-depth discussions and debates that arose over the course of the conference.

label_outline Place Branding
Trends & Ideas

Bringing economic and tourism development, planning and policy together for a more cohesive place brand strategy: lessons from the Amazon and Apple RFP process

Rob Hunden, President, Hunden Strategic Partners

Anne Bovaird Nevins, Chief Strategy Officer, Philadelphia Industrial Development Corporation

Sylvie Gallier Howard, Chief of Staff, City of Philadelphia Department of Commerce

Michael A. Finney, President & CEO, The Miami-Dade Beacon Council

Tim Cowden, Preseident & CEO, Kansas City Area Development Council

label_outline Tourism Place Branding Economic Development Collaboration