Seven top ways to engage your citizens in your place brand strategies
During the pandemic, many places pivoted to focus their energies internally, and place brand organisations are increasingly focusing more on their time on their citizens in 2022. According to our 2022 survey, 21% of organisations will be spending more than half of their time on their citizens.
With more places looking to shift their energies towards engaging residents in their strategy, we wanted to dive deeper into how places around the world are refocusing their approach. From uncovering your place DNA, to advocating for your work, to amplifying the voices of your locals, here are some of our favourite citizen engagement strategies to inspire your own approach.
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