Registration & networking
Refreshments & Networking
SESSION TWO: The Secret Power of Events, Festivals and Experiences
Lunch & Networking
The Millennial Mindset
Millennials have been identified as a key audience for talent attraction, tourism and economic development. But what defines the millennials’ sense of place? What makes your city, state or nation attractive as a place to live, work and play? Learn from new research into this elusive audience and from the experience of others.
Bottom up branding: engaging citizens in the place branding process and creating place brand ambassadors
This session presents different approaches to citizen engagement. Learn from the European experience of Amsterdam, where the “I Am Amsterdam” strategy has delivered greater citizen engagement and understanding of the city’s role in the world, its values and attractions and the role of tourism. Learn also from Edmonton, where an award-winning approach to involving citizens in the process led to a new place brand identity which has delivered immediate economic benefits.
Neighborhood Development: Models for Success In Revitalizing Local Brands
How can you best leverage business improvement, creative innovation, and historic districts in your place branding and marketing strategy? How can the relationship between tourism and citizen and urban patterns be managed more successfully through the effective development of neighborhood attractions?
Six practical ways DMOS and EDOS can work together
Destination marketing organizations and economic development organizations are both in the business of marketing a place. The decisions that they aim to influence may differ, but when you get right down to it, the two organizations have near-identical end goals of job creation and economic development. Whether you are working within a DMO or anEDO, or responsible for both, this session will look at how to deliver a more effective collaborative approach. The interactive“fishbowl format” of this session will enable you to learn from the lead speakers and the experience of other delegates.
Refreshments & Networking
Telling the story of your place in the digital age
Closing drinks reception & networkingHosted by NYC & Company
BOOK NOW FOR EARLY BIRD PRICING!
Save $100 before April 14
Plus - every delegate will receive a complimentary copy of "The New Urban Crisis" , by our keynote speaker, Richard Florida.
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