Place brand strategies and sustainable development goals: balancing collaboration and competition
Trends & Ideas
Place leaders from Scotland, Gothenburg, & Valencia, came together at the 2021 Global conference to explore how cities and countries can find success with sustainable strategies - and what's key to building longevity into the approach.
- Jaume Mata, Head of Sustainable Tourism, Visit València
- Claire Prentice, Head of Brand Scotland Marketing, Brand Scotland
- Katarina Thorstensson, Head of Sustainability & Smart Tourism Strategist, Göteborg & Co
