Place brand strategies and sustainable development goals: balancing collaboration and competition

Trends & Ideas

Place leaders from Scotland, Gothenburg, & Valencia, came together at the 2021 Global conference to explore how cities and countries can find success with sustainable strategies - and what's key to building longevity into the approach.

  • Jaume Mata, Head of Sustainable Tourism, Visit València
  • Claire Prentice, Head of Brand Scotland Marketing, Brand Scotland
  • Katarina Thorstensson, Head of Sustainability & Smart Tourism Strategist, Göteborg & Co

City Nation Place Survey 2022

Enter the draw to win a £100 Amazon voucher Survey deadline: 2 Feb

Take our survey now

City Nation Place UK

Missed the conference? Get in touch to buy your digital delegate package

Email us now

City Nation Place Global

Purchase your Digital Delegate package now

Get in touch to purchase

EXCLUSIVE OPPORTUNITY for Connections members…

Join a research study to determine the direct impact of place brands.