Place brand strategies and sustainable development goals: balancing collaboration and competition

Trends & Ideas

Place leaders from Scotland, Gothenburg, & Valencia, came together at the 2021 Global conference to explore how cities and countries can find success with sustainable strategies - and what's key to building longevity into the approach.




  • Jaume Mata, Head of Sustainable Tourism, Visit València
  • Claire Prentice, Head of Brand Scotland Marketing, Brand Scotland
  • Katarina Thorstensson, Head of Sustainability & Smart Tourism Strategist, Göteborg & Co

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