If you look at many place marketing campaigns, you would assume that diversity, equity, and inclusion are key priorities for cities around the world. The challenge is that to truly enact positive change, marketing alone isn’t enough. DE&I needs to be integral within your place, your organisation, and every facet of your strategy.

Cities have complex pasts that have left complex legacies – much more so than employers who have only existed for a fraction of most cities and nations. How can you ensure that you don’t resort to copy-paste cliches and tokenistic efforts, and that you’re developing a place narrative that acknowledges the past while still looking to the future?

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