What does a visitor want from a great destination?Trends & Ideas
Places need to 'do things differently,' but it can't just be about recovery. It has to be about the re-imagining of place as well. How can you focus on differentiation, widening leadership, and activating collaboration within your place?
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Deirdre Wells, Chief Executive, Go To Places
Mark Robinson, Chair, High Streets Taskforce
Kathryn Davis, Director of Tourism, Visit West
Seren Welch, Destination Consultant