Harnessing the power of a unified, umbrella brand strategy for your nation, region, city or placeTrends & Ideas
Hear from experienced place brand practitioners how to foster stakeholder collaboration to create a unified vision for the development of your place's tourism and economic development.
Chair: John Till, Director and Founder, thinkingplace
Brendan Moffett, Director of Centre for Contemporary Hospitality and Tourism, University of Derby - Download presentation slides HERE
Cat Leaver, Director, Brand Scotland - Download presentation slides HERE
Martin Reeves, CEO, Coventry City Council - Download presentation slides HERE