Nations vs. regions vs. cities
If you get the nation brand right, the regions and cities can thrive within it. This key insight emerged from the session featuring input from Conrad Bird, Director, Great Britain Campaign, Prime Minister’s Office. How does this sit with the approach of other place brand leaders?
If you get the nation brand right, the regions and cities can thrive within it. This key insight emerged from the session featuring input from Conrad Bird, Director, Great Britain Campaign, Prime Minister’s Office. How does this sit with the approach of other place brand leaders?
“I think it’s a good idea to give the North of England a distinct brand or identity.”
Michelle Gorman is Managing Director, Visit County Durham, in the North East of England. Michelle agrees that “The GREAT Britain brand provides a platform to promote County Durham’s key propositions”.
She also believes that “the #OMGB Home of Amazing Moments campaign, presents more of an opportunity for the regions to benefit from national campaign activity”. OMGB stands for “Oh My GREAT Britain”. Part of the UK Government’s GREAT Britain campaign, #OMGB is coordinated by Visit Britain. Significantly, the campaign is run in partnership with the UK’s national tourism organizations and tourism businesses across the country.
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