City Nation Place Think Tank: Key lessons
Over 50 place brand practitioners from all over the world gathered together on the day before this year’s City Nation Place conference to share insights on two key topics – when to initiate or refresh a place brand strategy and how to engage key stakeholders. The Think Tank was led by Dr Keith Dinnie, author of Nation Branding: Concepts, Issues, Practice and editor of the book City Branding: Theory and Cases [both published by Palgrave-Macmillan]. In this report, Giannina Warren, Lecturer in Advertising and Promotional Culture at Middlesex University in the UK, summarises the key findings and insights of the session.
Initiating a Place Brand Strategy
The first session of the Think Tank focused on the conditions that might trigger a place branding exercise. Participants listed three reasons why policy makers might decide the time is right to pursue a place brand strategy, and one specific reason NOT to consider it.
A Crisis
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