The placemakers’ confidence game

by Jeannette Hanna, Chief Strategist, Trajectory


The scene: The local Economic Development Organisation had worked hard on its presentation to City Council. It was a well-documented, good-news story about attracting new businesses, positive growth and projections of welcoming 10,000 new residents over the next decade to this former steel town of 75,000 souls.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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