Next is now: Re-branding Pittsburgh during pandemic
How does place branding evolve during a pandemic? Mark Thomas, President of the Pittsburgh Regional Alliance - and one of our jurors for the upcoming City Nation Place Awards - joined us to explain the thinking behind Pittsburgh's re-brand and how they're putting the focus on inclusive recovery.
What does place branding mean to you?
Establishing an identity that people can connect with. There are obvious places that have built solid brands over the years as destinations for opportunity, the pursuit of fame, relaxation, gaming, nightlight and more. When a place decides to establish a brand, it’s important to elevate the assets that speak to a target audience.
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