Understanding the value and strength of nation brands post-COVID

Trends & Ideas

What is the value of a nation brand post-COVID? David Haigh and Parul Soni discuss the findings of the latest Brand Finance Nation Brands report and reflect on the case study of the US - what damage has Trump done and can Biden repair it?

  • David Haigh, CEO, Brand Finance
  • Parul Soni, Associate Director, Brand Finance


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