The Neverending Tourists

entered by Wesgro

As the COVID-19 pandemic continues to stall international travel, the Wesgro team needed to ensure that Cape Town and the Western Cape remained to of mind for their key international markets – namely the Netherlands, United Kingdom, and German. With safety a chief concern for global travellers, the challenge was to demonstrate how the region was the  perfect antidote to lockdown.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.