The Neverending Tourists

entered by Wesgro


As the COVID-19 pandemic continues to stall international travel, the Wesgro team needed to ensure that Cape Town and the Western Cape remained to of mind for their key international markets – namely the Netherlands, United Kingdom, and German. With safety a chief concern for global travellers, the challenge was to demonstrate how the region was the  perfect antidote to lockdown.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.

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