By Lizzie Costelloe, Managing Director Brand and Retail, Four Communications

There has been a monumental shift in the way that consumers engage with places. The dramatic rise of localism was initially a behaviour that was forced on consumers in the early months of the pandemic, but then become a passion point for consumers wanting to continue to support small and support local retailers. Additionally, with retail locations and town centres closing doors, consumers were very quickly forced to change their habits and browse the web.

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