How can you tell the best story about your place in the best way? We caught up with Alessio Nesi, Creative Director of BBC StoryWorks, and Samantha Adams, VP of Advertising Sales, to talk about what it takes to market a destination in 2022, ahead of their talk at City Nation Place Global on 10^th November.

So, can you tell us a bit more about what defines a destination in 2022? 

 

In 2022, a destination is made up of so many weird and wonderful defining moments. A destination provides experiences and emotions, and it should really evoke feelings of a unique identity through its people, places, and spaces.

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