Cosa Rica: Leveraging and building place brand strategies as a unifying narrative
What Works
Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence. Discover how Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.
Purchase the Digital Delegate package to access all of the recorded sessions from Global 2022
Andrea Centeno, Marketing & Communications Director, CINDE [Costa Rica Investment Promotion Agency]
