Chile: Creating future

Entered by Imagen de Chile

After much discussion and research, the team at Imagen de Chile came to an ultimate conclusion about their brand. It was time to transcend - from their amazing landscapes to the amazing people who inhabit them; from their economic credentials to their innovative and entrepreneurial nature; from steady growth to sustainable development. They set out to communicate not only what they had been given, but what they had to give – the contributions of Chilean men and women who are creating a better future for our country and our world.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.