The de Bois report set out 12 recommendations to improve the DMO landscape in England – and the UK government has recently published their response, accepting the majority of Nick de Bois’ recommendations. Ahead of City Nation Place UK, we reached out to Patricia Yates, CEO of VisitBritain/VisitEngland, to understand what the broader impact will be across England following these decisions.

Costa Rica has been recognised as being one of the most sustainable countries in the world. But when the government set a ban prohibiting single-use plastic, the team at essential Costa Rica created a social media campaign to engage the community and push for faster change.

Are you looking to create a longer-lasting legacy from the events you're hosting? Here are seven ideas from industry experts that you should be considering.

Barcelona has a long history of successfully leveraging events to develop sectoral strengths. As the newly confirmed hosts of the America’s Cup, we talked to Pau Solanilla, Commissioner for City Promotion for Barcelona City Council, to discover how the event forms part of their blue economy proposition and what they’ve learned in the process.

In spite of all the chatter about ‘building back better’, it’s fairly unsurprising that old habits are proving once again to die hard. The Travel Foundation's Jeremy Sampson calls for better collaboration to tackle the greatest challenges facing tourism.

Vancouver Island recently announced that they are transforming their tourism marketing organisation into a social enterprise. We caught up with Anthony Everett, CEO at 4VI, to discover what prompted the change and how they’re navigating the challenges along the way.

For the past 20 years, Fort McMurray Wood Buffalo’s reputation has been dictated by outsiders, with locals left saying, ‘that’s not us!’ The region needed to start proudly sharing what they were instead of what they weren’t, and so the team at Fort McMurray Wood Buffalo [FMWB] started on the region’s first attempt to proactively manage the region’s identity and reputation.

With increasing evidence of the impact that climate change is having on our environment, 68% of people think that government and businesses need to act now or risk failing future generations – but just 39% agree that their government has a clear plan in place to tackle climate change. So, what is it that cities and nations should be doing to address the concerns of their citizens?

As the world went into collective pandemic lockdown, the last thing people stuck inside with their pent-up frustrations needed was a tourism campaign from somewhere they couldn’t go. But with Iceland’s tourism industry and much of the economy on the line, the team at Visit Iceland couldn’t afford to let that stop them. 

If you launch a place brand strategy, you have to be in it for the long haul. We reached out to our panel of experts to help you create a strategy that continues to deliver for your place in the long-term.

Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!

For Helsinki, one of the biggest challenges in attracting foreign talent has been rather low awareness of the city globally. To showcase the best of their city and to attract the talent they need, they launched a new values-driven campaign: 'Helsinki Freedom.'

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.