Seven ways to deliver a lasting legacy from events
Events can deliver a much-needed boost to your economy, bringing new visitors to your city or country. However - when leveraged correctly – events can deliver so much more. Places are increasingly moving beyond looking at ‘heads in beds’ as a success metric and an event is an opportunity to demonstrate your strength in a sector, promote investment, and improve the quality of life for your community. Take Barcelona, for example, who are leveraging their position as host of the America’s Cup to develop their blue economy proposition (more on this to be shared at the Global conference this November 9-10!)
Here are seven different takes from our panel of experts to help you ensure that you create a longer-lasting legacy from an event that you’re hosting.
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