Articles

In this long-form blog he explains his concept of “Experience Masterplanning” as a way of linking and integrating place branding and place making and challenges place-branders to get into meaningful conversations with place-makers in order to better understand what they can bring, together, to the creation of better places.

This blog post is about the creation of Place Brand Strategy Books and the benefits they can bring.If you have never seen one you might well be asking what brand strategy books are, who are they for and where they fit into the place brand process?