Measuring the success of your work is critical. It supports your bid for new funding, demonstrates the effect of your strategy to key stakeholders, and allows you to refine and pivot your strategy in response to where you’re creating the greatest impact.

The question, then, is what should we be measuring? Traditionally, place-based organisations have prioritised hard metrics around economic returns: heads in beds; tourism expenditure; investment deals landed; the number of new residents. These metrics deliver important information on the effectiveness of your strategy, but as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

It's great to see that you're enjoying our content.

You've already read one article this month. Please sign in or create an account to continue reading - it's completely free and will only take a minute!

Thank you for using City Nation Place!

To access please sign in