For the people and stories behind places


Strategy Toolbox

The power of ‘we’: Building a place brand strategy with your community

Community sits at the heart of place branding, particularly at the local level. With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.


label_outline Citizen EngagementDestination MarketingEconomic Development Place Branding
What Works

OutHorse Your Email

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.



The Citizen Engagement Toolkit:

The how-to advice, resources, and best practice you need to launch or improve your citizen engagement strategies.



Place Branding: Solving the measurement challenge.

How place brand and marketing teams are investing in data and research to shape their strategies, engage stakeholders, and stay ahead of the curve.

In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

What Ukraine is fighting for

One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.

label_outline Citizen EngagementCrisis ManagementPlace BrandingReputation

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

The power of ‘we’: Building a place brand strategy with your community

Community sits at the heart of place branding, particularly at the local level. With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.


label_outline Citizen EngagementDestination MarketingEconomic Development Place Branding

Tackling fragmentation: Uniting your stakeholders through shared storytelling

Destinations around the world are leaning into the power of place branding to unite their stakeholders behind a single vision for their place. Place leaders from the USA & Canada shared their practical advice they had for organisations looking to engage their stakeholders and ensure that everyone is singing from the same hymn sheet.

label_outline CollaborationDestination MarketingEconomic Development Place Branding

Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


Interactive Art: A catalyst for urban revival and community engagement

Cities and towns using art and technology to transform their public spaces into places of convergence and human connection. Creos' Alexandre Lemieux explores how the adoption of art in urban planning is a strategic move towards creating immersive experiences that foster community engagement and stimulate local economies.

label_outline Citizen EngagementDestination ManagementPlace MakingPrivate Sector

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.