The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.
Place Branding: Solving the measurement challenge. How place brand and marketing teams are investing in data and research to shape their strategies, engage stakeholders, and stay ahead of the curve.
In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
What Ukraine is fighting for
One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.
A tale of two business improvement districts
The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.
How Vilnius leveraged global news coverage of mass layoffs from the tech giants into a successful talent attraction campaign
When the headlines broke that Meta and Twitter were laying off huge swathes of their staff, Go Vilnius launched an opportunistic, guerilla marketing campaign to tempt people into moving to the city. Pija Ona Indriūnaitė, Head of Marketing for Go Vilnius, shares what inspired the strategy and what it means for the future of Vilnius as a Tech Hub.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Eight fatal flaws in the data strategy underpinning your place brand strategy
Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.
Your guide to expertly managing risks to your nation brand
In the face of a complex, dynamic issues environment, what are the points of influence and the methods for controlling your place narrative? How can nation brand teams proactively identify emerging risks to their reputation and take preventative action?
Pitching for investment why no one cares about your brochure
How can you break away from the monotony of investment attraction communication with your own strategy? Dr Natasha Grand Norman, INSTID, joins Mary Harris, M&C Saatchi, to explore a different set of connection points to help you attract and retain investment to your place.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
What makes a healthy place?
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
What talent wants: Improving talent’s path to purchase (and beyond)
Discover fresh insights from two recent talent studies to understand what's triggering talent to move. C Studios's Steve Duncan unpacks what quality of life means post-pandemic and world-wide examples of places winning at the talent journey to inform your own strategies.
Place Branding: Solving the measurement challenge
How do you prove the efficacy of your place brand and marketing strategy? City Nation Place has carried out a research study to help place brand and marketing teams benchmark how they are measuring and demonstrating the impact of their work.
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Houston's place brand unification project
Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.
Continuing the digital transformation of place branding and place marketing: Creating the right balance of touchpoints.
MMGY Global's Sam Hancock joins South African Tourism's Kgomotso Ramothea to unpack how you can successfully deliver on destination storytelling through a balance of touchpoints within the transformation of digital distribution channels.
Building your brand ecosystem
Listen in as Brandkit join three successful place brand leaders to share top techniques you can use to build engaged and active ecosystems, integrate your place narrative through private sector activities, and break down invisible barriers that prevent your community from using the resources you've built.
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