We were fortunate enough to be able to catch up with Doug McLean, Director at Edmonton Events, to discover how culture can be leveraged to drive your place brand strategy.
We’ve often talked about engaging citizens, politicians, and the private sector in the process of place branding – working together to understand your place’s assets, creating a plan to grow and leverage your assets, and implementing that strategy with the consensus and contribution of all stakeholders. However, in our research for future agendas, a new word is appearing in the conversations we are having with place branding practitioners around the world: “advocacy”.
David Aboulkheir is an expert in place branding and is currently in charge of attractiveness at Lille Metropolis development and urban planning agency (ADULM). This article draws on the learnings of a workshop organised for the 39th national meeting of French urban planning agencies, which focused on design and innovation. It took place in Lille and Dunkerque, November 2018.
To make sure we’re on the right track at City Nation Place, we’ve been talking to place branding leaders around the world – those responsible for place making strategy, for tourism promotion, for economic development, for nation branding, for regional development and for city marketing strategy. There are come clear themes emerging around the common challenges, and perceived opportunities and so, as a preview of the topics we will be building into the Forum agendas, here’s our list of the eight key place branding trends for 2019…
Learn about Visit Philadelphia's Best Use of Social Media strategy.
Learn more about Alphabet Creative's Best Communication strategy.
Learn more about Visit Faroe Island's Best Communication Strategy.
Learn more about Cape Town Tourism's Best Communication strategy.
Learn more about Visit Salt Lake City's Best Use of Social Media.
Learn about Bloom Consulting's Place Brand of the Year.
Learn about Harlow District Council's Place Brand of the Year entry.
Learn about West Campus Development Trust's Place Brand of the Year.
Learn more about Warsaw Tourist Office's Best Citizen Engagement strategy.
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