City-to-City DMO Marketing Agreement

City-to-City DMO Marketing Agreement

Learn more about Cape Town Tourism's Best Communication strategy.

Entered by Cape Town Tourism

One of Cape Town’s top source markets is the US, however the small tourism marketing budget and exchange rate makes it difficult to create any type of effective international awareness and traditional media becomes relatively unaffordable. Partnerships are the most effective way to maximise exposure and budget in international markets, so the team at Cape Town Tourism approached NYC & Company to look for collaborative opportunities between the two cities that could support mutually beneficial tourism.

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