New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity
As we prepare for recovery after COVID-19, building collaborative relationships could be key to stretching limited resources further. Edith Wong, CMO at Invest Hong Kong, shared how the nine cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are being promoted collaboratively, whilst retaining their unique positioning.
Singapore has been praised for its rapid response to the outbreak of COVID-19. We spoke to Keith Tan, CEO at the Singapore Tourism Board, to understand how they played a key role in supporting the Government's containment strategy and how they're supporting their stakeholders through the crisis and the recovery that will follow.
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
Andrew Davis, Invest Hong Kong, shares his views on how investment promotion strategies fit in to the place brand mix and how the place brand is so important when it comes to attracting talent and business.