Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
On May 17th, City Nation Place gathered delegates from across the Asian and Pacific regions to discuss the challenges facing place branding and place marketing in the region. The delegates represented a wide range of organisations, all at different stages of developing a place branding strategy; this report captures the in-depth discussions and debates that arose over the course of the conference.