People didn't have a perception of Norwich at all, and that needed to change in order for the city to compete with other UK honeypot destinations. Enter Norwich's place brand strategy to be the City of Stories.

What does an exploding whale have to do with COVID safety measures? Find out how Doncaster Council went viral with their history lessons on Twitter.

Discover how the Kansas City Area Development Council embarked on a project to reset the region's image with a new brand - 'KC Heartland' - and how they encouraged their community to embrace the new strategy.

After over 400 interviews, the team at Brand Tasmania distilled the Tasmanian spirit into six words: the quiet pursuit of the extraordinary. But how do you express that identity through design?

 A 2019 SWOT analysis of Gastronomy Tourism showed that Lithuanians – unlike Georgians or Italians – don’t have a unified and shared vision of their national cuisine. But Lithuania Travel saw an opportunity to unearth a new culinary identity for the nation....

With people forces to cancel or postpone their trip to the Faroe Islands during the spring of 2020, the team at Visit Faroe Islands developed 'Remote Tourism' - an innovative campaign that allowed virtual visitors to control the actions of their guide using a digital remote controller.

Since 1996, Lithuania has made several attempts to build a national brand. Unfortunately, historically, these efforts have not been very successful. Taking into consideration the previous lessons learnt, the Brand Lithuania Group has decided to build a new strategy for presenting Lithuania abroad based on strict nation brand methodology surveys

Vauxhall is the central part of Europe’s largest regeneration area. Find out how they tapped into their fascinating history as London's Pleasure Garden to create a truly unique place brand identity.

Many economic development advertising campaigns follow the same predictable formula, serving up a laundry list of forgettable facts, features, and financial incentives. Find out how Mount Pearl broke away from the formula by creating an attention grabbing rap video to tell the city’s story in an irresistibly funny, but honest way.

On average, only 5% of Vilnius's target market knew where the city was located. Discover how Go Vilnius re-imagined this disadvantage as a way to capture people's imagination and put Vilnius on the map - literally!

The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.

Achieving cut-through and investment in a crowded and competitive global marketplace requires delivering complex narratives in a compelling way. Citizens of Manchester achieves that by providing a powerful platform for The People Who Make Manchester The Place That Shapes The World. 

Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?

As an iconic city and region, Bergen naturally comes with an inheritance of many clichés and tired symbols – and so did the former Visit Bergen profile, created in 2000. The identity wasn’t made for digital surfaces, and the positioning of ‘Gateway to the Fjords’ could communicate that it was only as a stop-over destination on the way to somewhere else.

Ireland became the largest English-speaking nation in the EU in 2020, and Limerick City and County sought to maximise this opportunity, creating a brand position that unifies everything that Limerick does - and included the entire community in the re-brand process.