Lithuania's National Menu

entered by National Tourism Development Agency Lithuania Travel

Gastrotourism is on the rise; WTO data shows that the culinary experience of a destination is an important factor for 88% of travellers, and around a third of an average trip budget is spent on trying our new flavours. In Lithuania, ‘trying the local cuisine’ is the main tourist activity for inbound travellers, with 84% of visitors partaking.

But what is this local cuisine that tourists are trying? A 2019 SWOT analysis of Gastronomy Tourism showed that Lithuanians – unlike Georgians or Italians – don’t have a unified and shared vision of their national cuisine. Fifty years of Soviet occupation was followed by the adoption of fast-food culture in the ‘90s, leaving little opportunity in between for local food culture to develop. The last five years, however, have seen the beginnings of a rediscovery and reimagining of Lithuanian cuisine. They just needed to use this momentum to solidify Lithuania’s culinary identity in a way that would aid their tourism and that Lithuanians themselves would be proud of.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.