Africa

From Day Zero to COVID-19: how collaboration is key to the Western Cape's crisis and recovery management

In late 2017, Cape Town announced that the city was facing ‘Day Zero’ – or the day when Cape Town would become the first major world city to have to turn off the taps. We reached out to Tim Harris, CEO at Wesgro, the trade and tourism promotion body for the Western Cape, to discover how the region is responding to the pandemic and to understand how their experience of the drought has influenced their response to COVID-19.

label_outline Tourism Crisis Management Economic Development Collaboration
Leigh Dawber Leigh Dawber Chief Marketing Officer, Cape Town Tourism

Embedding a sustainable approach in your place brand strategy

Sustainability is increasingly seen as an intrinsic element of a place brand strategy - both in terms of managing your environmental impact and the longer-term impact of policies and strategies on your community. With the deadline for the #CNPAwards approaching, we asked Leigh Dawber, Chief Marketing Officer for Cape Town Tourism, how she feels that places should work to embed a more sustainable approach into their place brand vision.

label_outline Place Branding Citizen Engagement Tourism Social Media Destination Marketing Sustainability
Solly Moeng Solly Moeng Convenor, South Africa Brand Summit & Awards

Interview with Solly Moeng, Convenor, Brand Summit South Africa

At City Nation Place, we talk about creating and implementing nation branding strategies that engage all stakeholders. The Brand Summit South Africa is a working example of an initiative to bring together all the key voices of a nation to focus on how to develop and promote the brand to the world. Ahead of the second Summit, taking place on 6 & 7 June in Johannesburg, we caught up with Solly Moeng, the convenor of the Summit, to find out more.

label_outline Reputation Place Branding Crisis Management Advocacy Talent Attraction Private Sector Digital Reputation Citizen Engagement

#LoveCapeTown

Travellers in the 21st century don't engage with tourist boards like they once did. So instead, Cape Town Tourism reached out to their best asset - the local Capetonians - and asked them to invite the world into their homes.

label_outline Citizen Engagement
Load more