Putting African place brands and destinations on the global investment map through authentic storytelling

Strategy Toolbox

Why do places need to evolve the way they present their assets and potential for tourism and economic development to stand out from the crowd? Listen in on this discussion with  place leaders from across Africa to understand how they're changing investor perceptions through strong place brand storytelling.

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  • Monika Iuel, CMO, Wesgro (Tourism & Trade Promotion for the Western Cape)
  • Manal Bernoussi, Director of Strategy, Partnerships, & Communications, Casablanca Finance City
  • Emmanuel Nsabimana, Head of Tourism Regulation, Rwanda Development Board
  • Jim Piercy, Group Creative Director, The Trust EMEA, The Wall Street Journal

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