Latin America and the Caribbean

Creating the trans-national cultural tourism strategy of the future

Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.

label_outline Tourism Destination Marketing Collaboration Sustainability Cultural Heritage

How the private sector saved Visit Mexico

In late 2018 it was announced that the Mexican Tourism Promotion Council would be disbanded. A year and a half on, we spoke with Carlos Alberto González González, Director General of the newly relaunched Visit Mexico, to understand how they’re collaborating with industry partners as well as how data is enabling a low-budget promotion strategy during COVID-19.

label_outline Social Media Funding Crisis Management Tourism Destination Marketing Collaboration

Key takeaways from the City Nation Place Latin America and Caribbean conference

At the start of September, over 80 delegates representing over 25 countries across the LatAm and Caribbean region made the journey to San Jose in Costa Rica for the first City Nation Place LatAm & Caribbean conference.  It’s always such a pleasure to bring place branders together – the willingness to collaborate and share ideas defies the assumption that place branding is all about competitiveness. 

label_outline Economic Development Tourism Destination Marketing
Rodrigo Esponda Rodrigo Esponda Managing Director, Los Cabos Tourism Board

Changing international perceptions of Los Cabos

Following the dissolution of Mexico's Tourism Promotion council, the private sector of Los Cabos stepped into fill the gap. Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, shared details of the collaboration with us, along with the work that they're undertaking to challenge negative stereotypes in the media.

label_outline Tourism Funding Destination Management Private Sector Destination Marketing

The digital appeal of Latin America & the Caribbean

With so much on offer, how do people choose where to go on their next vacation? According to the 2014 Google Traveler study, 65% of leisure travelers search the Internet as a trusted source of information when choosing a destination for travel. In many ways, the digital perception of place brand is the prospective tourist’s only reality.


So what is the digital appeal for countries in Latin America & the Caribbean?

label_outline Tourism Destination Marketing Digital Reputation

Eight quotes that will change your thinking about destination marketing in LatAm & the Caribbean

With just two weeks until our inaugural City Nation Place Latin America & Caribbean conference and with a line-up of place branding leaders set to share their expertise, we’ve gathered eight of the best quotes to give you a quick sneak preview of the ground-breaking discussion planned for Costa Rica. Of course, many of the issues they raise will be relevant around the world….

label_outline Social Media Destination Marketing Advocacy Place Branding Citizen Engagement

Collaboration - the key to successful place branding?

Collaboration is the key to a success of your place brand vision. Bettina Garibaldi, Senior Vice President at Ketchum, shared some of her insights with us around how collaboration can be leveraged to maximise the impact of your communication strategy and ensures that you're able to make the best use of your resources.

label_outline Economic Development Destination Marketing Tourism Digital Reputation Citizen Engagement

Local love, global love – the key to successful place branding in Latin America?

At first, Latin America seems enticing with its sunny weather, low cost of living, beautiful beaches, and incredible history. And without surprise, these features are frequently promoted in international travel and lifestyle media. 

But are these reasons enough to get a traveler or business motivated to seek out Latin America as their next destination?  Are the rich Latin culture, weather, and affordable cost what it takes to make its vibrant cities a top destination to work, live, and do business in?

label_outline Tourism Data Investment Promotion Advocacy
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