entered by Marca Chile, Winner of the 2021 Best Use of Data Award

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. In 2019, they experienced important social changes, and there was no data on how it affected their reputation. They weren’t the only ones; the whole world was changing so they knew it was time to update their strategy.