Houston's place brand unification project

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

label_outline Destination MarketingEconomic Development Place BrandingReputationTourism

Estonia's strong place brand narrative supported them through crises. Here's how.

After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.

label_outline Place BrandingReputationSoft Power

#VappuAtHome: Celebrating a virtual May Day

The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.

label_outline Citizen EngagementCrisis ManagementDigital ReputationSmart Cities

Unapologetic pride: A bold new brand for Baltimore

Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?

label_outline Cultural HeritageDesignDestination MarketingReputation

The Utrecht Region: creating a collaborative design identity

Instead of collaborating together, the smaller municipalities tend to interpret the city of Utrecht as an authority. In order to make a change on the international playing field, the local marketing teams need to team up and form a strong alliance and form a cohesive design identity for the region.

label_outline Citizen EngagementCollaborationDesign
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