Adelaide. Designed For Life.

Adelaide. Designed For Life.

Learn about The City of Adelaide's Place Brand of the Year 

Entered by The City of Adelaide 

Adelaide, the capital city of South Australia, is continuously voted one of the most liveable cities in the world. Those who have experienced it are pleasantly surprised by what the city offers. Yet compared to other Australian cities there is low awareness of Adelaide as a place of opportunity, accessibility and with a high quality of life that supports the community’s overall wellbeing. For the people who are already here, those who have chosen Adelaide as a place to live or conduct business, there is immense pride in the city. Yet the narrative shared does not always reflect the positive sentiment that can create a stronger position of Adelaide on the global stage. Adelaide needed a more cohesive shared narrative to articulate its unique and differentiating truth. This platform would elevate Adelaide’s global position and build awareness in order to compete for people, ideas and investment, truly realising the city’s potential. In doing so, it would provide momentum in achieving economic, socio-cultural and environmentally sustainable outcomes, and continue to build Adelaide as one of the most liveable cities in the world.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.