UK

UK place brand and marketing leaders call for cities and regions to be bold, brave, and passionate

At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

label_outline Citizen EngagementCollaborationDataDestination MarketingEconomic Development Investment PromotionPlace BrandingPrivate SectorTourism

Collaboration in action: Sheffield’s place branding journey

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.

label_outline CollaborationEconomic Development Place BrandingPrivate SectorTourism

How Medway launched a regeneration programme and what they’re doing to engage residents along the way

Medway in Kent was one of 25 areas in England awarded a share of £3 million to help them set their own standards for design locally. We asked Virginie Giles, Place Manager & Director for We Are Medway CIC, to explain more about the impact placemaking is having on the area, including the importance of bringing Medway’s diverse communities together to deliver positive change.

label_outline Citizen EngagementDesignPlace Making

Building sustainability values into your place brand: a must-have or a competitive advantage?

What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.

label_outline Citizen EngagementDestination ManagementPlace MakingSustainabilityTourism

Sheffield just launched a ground-breaking student attraction campaign. Here’s how it works.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

label_outline CollaborationPlace BrandingReputationTalent Attraction
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