As visitor levies become a reality across the United Kingdom and Ireland, the focus has shifted from whether they should exist to how they are designed, governed, and spent. TOPOSOPHY's Barry Rogers explores how tourism taxes can serve as a vital strategic tool for place branding and destination management.

To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.

Amanda Lumley, CEO of Destination Plymouth, joined us to explore how they’ve evolved their place brand strategy to seize new opportunities and ensure a thriving future for their community.

Dr Diana Taylor, Managing Director of Future Humber, joined us to outline how you develop a brand strategy for a place that doesn’t exist according to government legislation and the importance of co-creation and shared ownership within your place brand narrative.

There are four essential ingredients to the success of a place brand strategy: listening; authentic values; consistency; and co-ownership. Discover how you can cultivate an environment where your place brand strategy can truly thrive and deliver impact for your community.

Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.

We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.

A regional place narrative needs to feel authentically true, but it also needs to allow its cities and component places the breathing space to celebrate their unique identities. Here's how to present a collective vision for a region whilst still adding value for the destinations within your borders.

Louisa Shaw, Head of Place Marketing at We Are Staffordshire, shares what has driven the region's success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the CNP Awards.

In the face of a reshaping of the UK political landscape, there is a real opportunity for cities and regions across the UK to redefine the role they play in the development of our country. So, what can UK cities and regions do?

The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.

At the 2023 City Nation Place Awards, Glasgow became the first city to take home the trophy for Best Use of Data, in recognition of the comprehensive and innovative work undertaken to map out the city’s tech ecosystem and create a foundation for data-driven storytelling around the sector. We sat down with Glasgow City Council's Gavin Smyth to understand precisely what it is that led to this data-driven triumph.

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

The rapid development of new technologies like generative AI and virtual reality are fundamentally altering the ways that we live, work, and play. But what role do they play in the future of place branding and place marketing?