How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.
What happens when place branding becomes separated from the government? What changes when the private sector becomes the leading driver of a place brand strategy? Can it work? We looked to three contrasting examples of private sector-led place branding initiatives to understand some developing trends in private sector engagement.
Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.
Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?
How are perceptions of the UK created, and how are they changing? Hear from Conrad Bird, Director at the GREAT Britain Campaign, how can the brand architecture of Great Britain work best for all stakeholders?
The UK media is covered in headlines proclaiming the death of the high street. But this isn't true - they're just in a process of transformation. How are destinations using innovative placemaking and policy reforms to revitalise their city centres?
Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, shares how stakeholder management is key to the success of the collaboration.
Creating your place brand strategy is complex at best - and implementing it is no easier. Given the challenges that place branders face, we asked Cat Leaver, Director at Brand Scotland to share her insights around what makes an award-winning campaign in 2019.
Why is it important for your citizens to feel involved from the start - and what strategies and tactics can you use to research and communicate with citizen stakeholders in your place branding strategy?