LAC 2019

Key takeaways from the City Nation Place Latin America and Caribbean conference

At the start of September, over 80 delegates representing over 25 countries across the LatAm and Caribbean region made the journey to San Jose in Costa Rica for the first City Nation Place LatAm & Caribbean conference.  It’s always such a pleasure to bring place branders together – the willingness to collaborate and share ideas defies the assumption that place branding is all about competitiveness. 

label_outline Destination Marketing Economic Development Tourism
logo Tini Sevak VP Audiences & Data, CNN International

Destination Data

The industry of travel and tourism thrives on information and data – it’s what ensures the right plane is filled with the right passengers eating the right meals going to the right destination with the right baggage ending up in the right hotel room. Today, there are over 1.4 billion tourists travelling worldwide to more destinations and places. With accessibility and proliferation comes greater demand - travellers want more than ever before; we want speed, authenticity, security – we want it all and, crucially, we want it now.

label_outline Sustainability Data Tourism Destination Marketing
logo Rodrigo Esponda Managing Director, Los Cabos Tourism Board

Changing international perceptions of Los Cabos

Following the dissolution of Mexico's Tourism Promotion council, the private sector of Los Cabos stepped into fill the gap. Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, shared details of the collaboration with us, along with the work that they're undertaking to challenge negative stereotypes in the media.

label_outline Private Sector Destination Marketing Tourism Funding Destination Management

The digital appeal of Latin America & the Caribbean

With so much on offer, how do people choose where to go on their next vacation? According to the 2014 Google Traveler study, 65% of leisure travelers search the Internet as a trusted source of information when choosing a destination for travel. In many ways, the digital perception of place brand is the prospective tourist’s only reality.


So what is the digital appeal for countries in Latin America & the Caribbean?

label_outline Digital Reputation Tourism Destination Marketing

Eight quotes that will change your thinking about destination marketing in LatAm & the Caribbean

With just two weeks until our inaugural City Nation Place Latin America & Caribbean conference and with a line-up of place branding leaders set to share their expertise, we’ve gathered eight of the best quotes to give you a quick sneak preview of the ground-breaking discussion planned for Costa Rica. Of course, many of the issues they raise will be relevant around the world….

label_outline Social Media Destination Marketing Advocacy Place Branding Citizen Engagement

Local love, global love – the key to successful place branding in Latin America?

At first, Latin America seems enticing with its sunny weather, low cost of living, beautiful beaches, and incredible history. And without surprise, these features are frequently promoted in international travel and lifestyle media. 

But are these reasons enough to get a traveler or business motivated to seek out Latin America as their next destination?  Are the rich Latin culture, weather, and affordable cost what it takes to make its vibrant cities a top destination to work, live, and do business in?

label_outline Tourism Data Investment Promotion Advocacy
logo Leah Chandler Chief Marketing Officer, Discover Puerto Rico

Interview with Leah Chandler, Chief Marketing Officer, Discover Puerto Rico and Nate Huff, Senior Vice President, Miles Partnership

We caught up with Leah Chandler, the Chief Marketing Officer at Discover Puerto Rico, and Nate Huff, Senior Vice President of Miles Partnership, in order to discover their takes on the key challenges facing place branding in the Latin American region.

label_outline Destination Marketing Place Making Citizen Engagement
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