At the start of September, over 80 delegates representing over 25 countries across the LatAm and Caribbean region made the journey to San Jose in Costa Rica for the first City Nation Place LatAm & Caribbean conference. It’s always such a pleasure to bring place branders together – the willingness to collaborate and share ideas defies the assumption that place branding is all about competitiveness.
Bettina Garibaldi, Senior Vice President, Ketchum is joined by Alan Feito Canales, Secretary of Tourism, Country Brand Director and Leah Chandler, Chief Marketing Officer, Discover Puerto Rico to discuss managing your reputation and its impact on tourism and investment
Leah Chandler, Chief Marketing Officer, Discover Puerto Rico explains the remarkable recovery story after Hurricane Maria. Nate Huff, Senior Vice President, Miles Partnership then joins Leah to discuss immersive story telling