We asked Glenn Jones, Chief Experience Development Officer, Bermuda Tourism Authority, to share their take on the key trends affecting place branding.

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CNP: Why do you think  that this is a good time to be launching City Nation Place Latin America &  Caribbean to bring together national, regional and city place branders to  explore the unique challenges that the region faces?

GJ: While Bermuda is not technically in the Caribbean, we are very much of the Caribbean. That’s why I’m very interested in a joined-up, almost synchronized brand story that shows the world how across the region the hearts, history and cultures of our people beat with the same rhythm.

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