We caught up with Daniela Montiel, International Partnerships Manager at Marca Chile, and one of our esteemed jurors for the City Nation Place Awards, to uncover her take on some of the key challenges facing place branding at the moment and what she will be looking for in an award-winning entry.

CNP: Why do you think that it’s important to benchmark and celebrate well-crafted place branding and place marketing strategies?

DM: Often times we are the only ones working on the type of projects and campaigns being carried out within the country, particularly in terms of objective and scope. As place brands, benchmarking allows us to actively share our responses to communication challenges with our peers and demonstrate our best foot forward. In my case, reviewing the benchmarks/entries from the past couple years has truly been a source of inspiration. 

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